Loyal App Redesigns

Project Overview

This project demonstrates a comprehensive three-phase approach to mobile app logo design for Loyal. Starting with extensive hand-drawn exploration, the process evolved through systematic refinement to create a complete brand identity system ready for App Store deployment.

The final collection showcases over 200 unique logo concepts across different app categories, from fitness challenges to photo editing tools, demonstrating versatility in typography, iconography, and brand identity development.

Three-Phase Design Process

1. Phase 01: Initial Exploration
   Created extensive hand-drawn sketches exploring different themes, typography styles, and visual approaches. Customer reviewed all concepts and selected the most promising directions for refinement.
2. Phase 02: Final Refinement
   Developed black and white variations to narrow down designs, focusing on form and composition. Created color variations showcasing different app themes and brand identities.
3. Phase 03: App Store Presentation
   Finalized logos and presented them in their intended context - the App Store. This phase demonstrates how the brand identity works in real-world application and user experience.