All work

Brand identity

Loyal App Redesigns

A big collection of hand-drawn mobile app logo ideas covering everything from fitness apps to photo editing tools.

Category
Brand Identity
Year
2024
Tools
Figma, Procreate

At a glance

The brief

App logos for Loyal, taken from hand-drawn sketches to an App Store-ready identity.

Scale

200+ logo concepts across app categories, from fitness to photo editing.

Shows

Range in typography, iconography and brand identity.

Process

  1. Sketch: client picks directions
  2. Refine: black and white, then color
  3. Present: logos in App Store listings

Phase 01Initial Exploration

Two rounds of logo sketches. The client picked the best ones to develop further.

First round of hand-drawn logo sketches on gridded sheets labelled A to I.
Second round of refined hand-drawn logo sketches on gridded sheets.

Phase 02Final Refinement

Black and white versions to narrow down the designs. Then color variations for different app themes.

Black and white logo grid exploring marks for F5, 7M, Keto, 30 Days and Blur apps.
Color variations of the same app logos in blues, greens, oranges and purples.

Phase 03App Store Presentation

Final logos shown how they’d look on the App Store, with the complete brand identity.

Three App Store listings on phones using the final logos: Photo Editor: Blur Backgrounds, Keto Diet Plan for 30 Days, and Daily Workout App by Fit5.

Say hello!

Got a project in mind? I’d love to hear about it! I’m always excited to work on new things and meet cool people.

vilma@koivis.to