Loyal App Redesigns

Project Overview

This project shows my three-phase approach to designing mobile app logos for Loyal. I started with lots of hand-drawn sketches, then refined them systematically to create a complete brand identity system ready for the App Store.

The final collection has over 200 unique logo concepts across different app categories, from fitness apps to photo editing tools. It shows my range in typography, iconography, and brand identity work.

Three-Phase Design Process

1. Phase 01: Initial Exploration
   I drew lots of sketches exploring different themes, typography styles, and visual approaches. The client reviewed everything and picked the best directions to develop further.
2. Phase 02: Final Refinement
   I made black and white versions to narrow down the designs, focusing on form and composition. Then I created color variations for different app themes and brand identities.
3. Phase 03: App Store Presentation
   I finalized the logos and showed them how they'd look in the App Store. This phase shows how the brand identity works in real-world use.